Intel's Bryan Rhoads Cracks Up Content Marketers

Brian Rhoads is the Manager of Intel's Media Lab (he has a cool job). He also won Content Marketer of the Year at the 2,500 person Content Marketing World event in Cleveland, OH. Marketing World is produced by the Content Marketing Institute.

Rhoad's was cross scheduled with Intel's own event, but the video he produced as an acceptance speech provides an awesome example of how humor engages audiences.

Great content. And stories about how to create great content!

Got the YouTube PlayList up and running. TTV Great Stories. 

Please send any suggestions - thx.

What constitutes great content?

Here's an article on how Red Bull uses content marketing (they may be the best on the planet at doing so), and one of my favorite examples of Epic Content. What "great" content have you seen lately produced by B2B marketers?

Epic Foreword

EPIC CONTENT MARKETING -- HOW TO TELL A DIFFERENT STORY, BREAK THROUGH THE CLUTTER, AND WIN MORE CUSTOMERS BY MARKETING LESS.

We secured permission to share the foreword to Joe Pulizzi's latest book, written by Michael Brenner, Vice President of Marketing and Content Strategy at SAP. If I ever sit still long enough to write a book, I hope that someone steps up to the task of crafting a foreword like Brenner did.
Please let us know what you think!