The tagline for this ad about an ID bracelet is, “It’s who I am.” Thanks Captain Obvious!
Well that’s awesome.
“I was so pleased, when I got my new Road ID bracelet. It was who I am. It had my very own name and everything. Thank you.”
Bill Stzanton, Dayton OH
So, at $35,000 per page insertion rate (circulation 435,000) and a 6 issue ad buy with a 40% gross margin:
1. Do they sell the 36,000 Road ID units required to generate a paltry 2X ROI on the ad spend?
2. Is it just me, or is that tagline really, really dumb?
Answer these two pressing questions with This Link!
Answer these two pressing questions with This Link!